Branding and Strategy
Why you need it:
Branding is how your target audience sees your business. It visually represents your identity and the quality of your service or product. It’s the way your business stands out in the crowd. The foundation of every strong brand is the perfect balance of creativity, purpose and strategic thinking. If your brand is inconsistent or undefined you may not be effectively reaching your audience.
How we do it:
If you’re starting a new business, we’ll meet with you to determine your target audience and how you want them to view you. Then we’ll take a look at what your competition is doing and help you differentiate your business in the market. We’ll start with the basics: company vision statement, logo and look - and go from there!
If your business is already established, we’ll meet with you to evaluate your current brand positioning. Together, we’ll identify what’s working and where there are opportunities for your business to better communicate your purpose and values to your audience. This could mean anything from a logo update to striking out in an entirely new direction.
EMAIL MARKETING
Why you need it:
Email newsletters and marketing campaigns are the way to keep in direct contact with your customers. For every $1 spent, $44.25 is the average return on email marketing investment. They can be short and simple, like an announcement about an upcoming sale or event, or they can be comprehensive, like a monthly update full of company news. Email Marketing with Kitchen Sink and Constant Contact means you’ll know exactly what your customers are reacting to, so you can focus on what works, ditch what doesn’t, and spend your time where it counts.
How we do it:
We’ve partnered with Constant Contact to help you take full advantage of email marketing. Kitchen Sink Marketing will design an email template to match your corporate identity and internal style guidelines. All text and images are editable, allowing your team to utilize our templates for future newsletters. Constant Contact also allows you to track who opened your email and when, what topics they were interested in, who forwarded it to a friend and much more. We’ll help you decide what emailing schedule works best to reach your audience, and we’ll provide thorough reports after each email campaign has concluded.
SOCIAL MEDIA
Why you need it:
Thanks to social media, staying in real-time contact with your customers is easier than ever. But without a quality social media marketing plan to drive your communications with them, social media can be hit or miss; tough to control. Kitchen Sink knows how to set up and create a winning social media strategy for any platform.
How we do it:
Each of the major social media outlets has its place in a strategic marketing plan. Kitchen Sink Marketing will create, implement and maintain your business’s page on any of the major social media channels: Facebook, Instagram, Twitter, and LinkedIn.
PROMO ITEMS
Why you need it:
Every business needs quality swag. And promo items are powerful; just one promotional t-shirt can translate into nearly 2,600 impressions. Branded products and corporate gifts are a great way to create an emotional connection between your business and your customers. And since promotional items often last longer than other marketing tools, they’ll continue putting your brand forward and creating buzz.
How we do it:
We’ll help you choose the perfect promotional items for your needs and budget, then order and deliver them to you without delay. We only partner with producers of top-quality promotional items, so you can be sure that whether they’re t-shirts, water bottles or USB sticks, your items will leave a great and lasting impression.
GRAPHIC DESIGN
Why you need it:
We’ve been told we can’t, but we still do judge books by their covers. Crafting a unique visual identity for your brand, therefore, is a business imperative. Whether it’s the user interface of the software you make, the color scheme of your website or the layout of your company brochure, you have to catch your audience’s attention before they will listen to what you have to say.
How we do it:
Kitchen Sink offers a variety of design services, and we can customize them to fit your needs and budget. Our designers are your designers, and we’ll work as an extension of your team to refresh your existing creative pieces or create new elements to strengthen your brand identity. Whether you’re looking for a small update to the typeface in your brochures or a total overhaul of your company’s visual presence, Kitchen Sink will make you look goooood.
WEBSITES
Why you need it:
An unprofessional website is like a storefront with broken windows. An amateurish homepage can easily be the first and last thing a customer sees of your company before they decide to take their business elsewhere. Whether you’ve been in business for three months or 50 years, an inviting, seamless website is “standard equipment” in today’s market.
How we do it:
Kitchen Sink can remodel an existing site or build a completely new one from the ground up. With templates, original designs and extensive coding experience, we’ll design a site worthy of your brand - and fill it with content that your customers will love.
Photography
Why you need it:
While graphic design creates the face of your brand, professional photography helps customers identify with the face behind the brand - yours. Photography is second only to in-person interaction when it comes to the strong connections you need to capture attention, so it needs to be the best it can be. This is no time for the selfie-stick!
How we do it:
Our in-house photographers are always ready for their next on-location assignment. Whether you’re across town, across the county or across the state, if there’s a unique backdrop you really want to use, we’ll come to you. If you’re looking for a more traditional shoot in a professionally equipped studio, we can connect you to an independent photographer at a rate that’s just right.
Video Marketing
Why you need it:
Marketing research has shown that the majority of people would rather watch a video than read copy. In a marketing landscape where consumer attention is pulled in every direction, video content isn’t just an advantage; it’s an absolute necessity. Your marketing plan needs to include video content to compete.
How we do it:
Getting competent video content together on your own is harder than it looks. Kitchen Sink gets the tricky technical stuff out of your way. We’ll write a script, shoot original footage, source the right voice actors, edit raw takes, track down appropriate stock footage - whatever it takes to make sure your videos are exactly what you want. And good video content isn’t limited to commercial-style one-offs either; we’ll plan out a video series for your YouTube channel, get your employees together for a behind-the- scenes or script how-to videos that your customers are sure to appreciate and share.